The scope of trademark protection has undergone a dramatic change over the last few years. The principle underlying the trademark--protection against the use of a confusingly similar mark--still remains. But the breadth of what can be protected as either a trademark or a service mark has been greatly expanded. Registration can today be obtained for such devices as sounds and colors. Further expanding the horizons of trademark protection is the international arena, where protection may be obtained both regionally and nationally.

The trademark lawyers at Powell Goldstein understand and appreciate the value of their client's corporate identity and focus their efforts on assuring that all features of that identity are adequately and properly protected, both in the U.S. and overseas. Our lawyers have experience in both counseling our clients as to available areas of trademark protection and in seeking trademark registration itself. Whether registration requires the preparation and filing of the application for trademark registration or participating in a hearing before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, the trademark lawyers of Powell Goldstein assure that the client's good name receives the right protection.

For more information on trademark registration and usage, please click on the links below:

• Trademark Registration Process
• Trademark Questionnaire
• Trademark Usage